Hunter Hall's new mobile website is more than an 'app' - Lockhart
Hunter Hall Investment Management has today announced the launch of a new mobile website following what it regards as the success of its new master website - something that will allow checking of daily unit prices, subscribing to MPRs, and ordering Product Disclosure Statements.
"We believe a great digital experience is determined by a customer getting what they want quickly and cleanly," Hunter Hall's head of IT, Asher Lockhart said.
"Our clients are usually chasing a piece of information like a unit price or distribution information, so the data needs to be arrayed in an uncluttered environment with clear targets requiring minimal keystrokes," he said.
According to Hunter Hall's customer research, customers on a mobile device are not necessarily on a data mission, so the key to developing a quality mobile website is striking the balance between displaying the most frequently requested data with a magazine-style environment.
Hunter Hall's mobile website is much more than an 'app', said Lockhart, because it allows a number of functions without the cumbersome and sometimes expensive downloading of a fully loaded website
"For the less object-driven user, we have plenty of material to educate and entertain, but it was important to us that core customers could get in and out with what they came looking for without being lost in endless navigation and page cul-de-sacs," he said.
The Hunter Hall mobile website is available now for download.
AUTHOR
Andrew Tsanadis
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