High-net-worths targeted
Australia’s industry superannuation funds are about to target high-net-worth individuals via another round of television advertising.
Industry Fund Services announced today that the new campaign would begin this Sunday, and be based on the ‘compare the pair’ model, which was the basis of the funds’ campaign launched ahead of the implementation of choice of superannuation fund.
The difference in the new advertising is that it will also be targeting high-net-worth individuals, with the advertisements portraying two 40-year-old executives who are both earning $200,000 a year.
The executive chair of IFS, Garry Weaven, said the advertising would promote individual Industry Super Fund brands, so Australians who hadn’t invested in industry funds could seriously consider them as an option.
AUTHOR
Mike Taylor
Recommended for you
With the final tally for FY25 now confirmed, how many advisers left during the financial year and how does it compare to the previous year?
HUB24 has appointed Matt Willis from Vanguard as an executive general manager of platform growth to strengthen the platform’s relationships with industry stakeholders.
Investment manager Drummond Capital Partners has announced a raft of adviser-focused updates, including a practice growth division, relaunched manager research capabilities, and a passive model portfolio suite.
When it comes to M&A activity, the share of financial buyers such as private equity firms in Australia fell from 67 per cent to 12 per cent in the last financial year.
