Govt choice campaign to kick off in April
By Mike Taylor
THE Federal Government will kick-off its multi-million dollar awareness campaign surrounding choice of superannuation fund in April.
A spokeswoman for the Australian Taxation Office (ATO) said the primary target for the campaign would initially be employers.
The campaign will get underway with the direct mailing of an information pack and copies of the choice form, which employers will be obliged to provide to all new employees.
The spokeswoman said supporting press advertisements will be running in the major metropolitan daily newspapers and business magazines at the same time with a community awareness information campaign in the electronic media targeting employees later in the month.
An intensive and extended period of advertising would commence in June.
According to the spokeswoman, a range of Government agencies will be working closely to ensure the successful implementation of the campaign.
This would see the launching of a web site dealing with choice that would contain input from both the ATO and the Australian Securities andInvestments Commission but which would be hosted by Treasury.
Underpinning the advertising and information campaigns will be call centres set up in similar fashion to those used in the implementation of the Goods and Services Tax.
Recommended for you
ASIC has launched court proceedings against the responsible entity of three managed investment schemes with around 600 retail investors.
There is a gap in the market for Australian advisers to help individuals with succession planning as the country has been noted by Capital Group for being overly “hands off” around inheritances.
ASIC has cancelled the AFSL of an advice firm associated with Shield and First Guardian collapses, and permanently banned its responsible manager.
Having peaked at more than 40 per cent growth since the first M&A bid, Insignia Financial shares have returned to earth six months later as the company awaits a final decision from CC Capital.
