Getting a hold on social media
By utilising social media, financial advisers can build a more efficient business and provide better outcomes for their clients, according to technology provider Iress.
As part of the Xplan 2.2 platform, Iress senior business development executive Michael Kinens said the solution's updated social media widget will provide advisers with a complete history of a client's social media use.
Advisers can then post to various social media sites through Xplan's 'client dashboard' rather than having to enter each individual site, whether that be through Twitter, LinkedIn or online blogs, he added.
According to The Social Adviser founder Baz Gardner, a social media client relationship management system can allow advisers to respond to a change in client circumstances well ahead of review time.
"These responses not only help relieve a client's pain and stress, they also help ensure that the advice is timely and truly appropriate to the client's needs and current situation," he said.
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