FPA lifts social media engagement
The Financial Planning Association (FPA) has looked to step up its member engagement by utilising social media.
The FPA announced this week that it had reached a milestone, exceeding 1000 members who had joined the LinkedIn Members Forum which was launched in November last year.
According to the FPA, on average 40 FPA members join the forum each week. It said around 10 new discussions and over 30 comments are posted each week.
The organisation also pointed to its Twitter following having dramatically increased from a standing start in just over six weeks.
Commenting on the developments, FPA chief executive Mark Rantall said the organisation believed leveraging social media was another way the professional body "goes the extra mile for its members".
"Communicating with our members is especially crucial in the current climate, with so much industry reform and business change taking place," he said.
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