Financial Services Partners looks to attract planners
ANZ-owned dealer group Financial Services Partners (FSP) is looking to attract new practices by marketing its proposition to financial advisers under the 'FSP DNA' brand.
The new financial adviser-facing proposition bundles up existing FSP services along with lead development, an Xplan service, and wealth and life risk sales support.
FSP chief executive Charles Smith said FSP DNA was "another example of the benefits available to advisers as a result of institutional ownership," Smith said.
The new "value proposition" will be attractive to a broad range or financial advisers, including boutique practices and self-managed superannuation fund specialists, Smith said.
"The initial response from financial advisers has been extremely positive. The new terms have also drawn the interest of advisers outside of FSP and we are currently in the process of transitioning four new firms into the group," Smith said.
FSP head of marketing Peter Bowman declined to name the four new practices that have moved to FSP as a result of FSP DNA in the past month. Two of the practices have yet to inform their current dealer group, he added.
FSP joined ANZ's wealth management division OnePath in 2007.
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