Easton Investments has announced its rebrand to Diverger Limited, following shareholder approval, to better reflect its culture and growth strategy.
The managing director, Nathan Jacobsen, said in the announcement made to the Australian Securities Exchange (ASX) that the Easton Investments name and brand no longer aligned to the firm’s revenue model or sub-brands.
“The name change to Diverger Limited reflects our growth strategy and sets a direction across all facets of the company that is consistent with the identity and the principles we adhere to,” he said.
“As Diverger, our focus is on partnering with financial advisers and accountants to create positive industry change, pushing beyond the status quo to deliver service options that create more possibilities and greater flexibility for financial advisers and accountants.”
Jacobsen also stressed that the “the unique identities” within the family of its brands – including GPS Wealth, Paragem, Merit Wealth, Knowledge Shop and TaxBanter – would not change.
The new name would apply to the parent company only, aligning the corporate identity and setting the direction for the group as a whole.