Confusion, not trust, the major barrier to advice
Australians are avoiding financial advice because of confusion about what a planner actually does, according to a report.
Despite media speculation that lack of trust acts as the major barrier to financial advice, the Connecting with Consumers report, published by BusinessBlades, revealed misunderstanding was the main culprit.
According to the survey, only five per cent of the 4000 respondents said they would visit a planner to set up goals or a financial plan.
"Even more alarming is that only two per cent said they would go to a financial planner for personal insurances and only 12 per cent would seek investment advice from a financial planner," Neil O'Grady, Founder and Co-Director of BusinessBlades, said.
From the cohort, a third (33 per cent) said they would prefer to manage their finances themselves, while 27 per cent thought they didn't have enough money to justify the expense. Twenty-two per cent said they would visit a planner following a specific event, such as an inheritance or redundancy payout.
"Interestingly, only nine per cent of respondents said lack of trust was the key reason for not seeking the services of a financial planner," O'Grady said.
He said that the results signal the need for planners to clearly articulate their value proposition.
"As an industry, we have to look at how people perceive what we do. We have to do more work on the scope of services offered and the benefits people are going to get out of using them. We have been talking about value propositions for years; now is the time to take action."
Recommended for you
BT is to launch a new low-cost “Focus” investment menu for its Panorama platform this October, in partnership with Vanguard, seeking to compete with industry superannuation funds.
Net gains of financial advisers have already doubled since the start of FY25, according to this week’s Padua Wealth Data, with momentum gathering pace far faster than the previous financial year.
National advice firm MiQ Private Wealth has appointed a new chief executive to lead the business through a “transformative era” after penning a partnership deal with AZ NGA earlier this month.
WT Financial’s managing director, Keith Cullen, believes the firm’s Hubco model with Merchant Wealth Partners will be a “repeatable growth model” for the business as it scales its adviser numbers.
