Avenue Capital firm rebrands as MC2 Wealth
An Avenue Capital Management firm has rebranded as MC2 Wealth under its new licensee, IOOF's Lonsdale Financial Group.
MC2 Wealth partner Greg Moore said the North Sydney firm, which has four financial planners and three support staff, had decided to take advantage of the move to Lonsdale to relaunch itself.
"We felt that this was a good time to establish ourselves as a stand-alone financial planning firm, offering clients access to the resources of the larger Lonsdale group combined with our own individual and personalised services," he said.
"We will retain the same research provider and planning software and our commitment to providing sensible and appropriate advice to clients hasn't changed.
"There will be no impact on client investments and our current relationships with accountants, share brokers, mortgage brokers and estate planning solicitors all remain in place," he said.
Moore said the name is in honour of Albert Einstein who formulated the "E = mc2" mass-energy equivalence formula.
Avenue recently announced its 30 advisers across 15 practices would become authorised representatives of the Lonsdale group.
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