Asgard to regionalise and grow
Wayne Wilson
Asgard Wealth Solutions is looking to boost the number of authorised representatives it services by at least 100 in the coming year, having begun the second phase of regionalising the business to create more efficient distribution channels nationwide.
Asgard director sales and distribution Wayne Wilson said: “We’d be looking for growth in our dealer to dealer space of at least another 50 authorised representatives next year and probably a figure of around 50 for our Securitor dealership, and that would be net growth.”
To help facilitate this stage of the initiative Asgard has made three major appointments.
Mark Aufderheide is the new national head of new business and will be responsible for attracting more advisers into the various parts of the firm’s distribution chain that will include planners who will operate under the Securitor banner, planners who use the dealer-to-dealer service, and planners who only use Asgard’s platform products.
Julian Fewtrell moves into the role of national head of sales and will be responsible for sales functions regarding all elements of the Asgard platforms. His focus will also be directed toward the key badging arrangements.
Finally, Robyn Packard has been promoted to the position of national manager of distributions, operations and planning, which will include planning responsibilities for Advance Asset Management, St George Financial Planning, and St George Margin Lending.
The next step in the regionalisation program will be to divide Australia into northern and southern areas, which will require the appointment of two new area managers that Wilson said Asgard is hoping to fill by October 1 this year.
Subsequent to this move, the organisation’s Victorian region, including Tasmania, will also be split in two and an Asgard office will be opened in far north Queensland.
“We’re driving towards a point where each region services a demographic consumer footprint of less than 2.5 million people and so by that nature they’ll be much closer in size to one another,” Wilson explained.
By doing so Asgard hopes it will end up procuring significantly more new business similar to the level NSW is expected to achieve subsequent to its split.
“Now that we’ve split NSW, which was about 18 months ago, by the time we get to the end of our financial year, which ends in September, both of those regions will singularly write as much business as the totality used to write beforehand,” he said.
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