Asgard enters managed accounts market

Asgardhas expanded its range of services beyond its hugely popular master trust offering, officially launching today a wrap and separately managed account facility.

As reported inMoney Managementin April, the products will be provided to advisers through adviserNET, with Asgard Managed Accounts enabling advisers to offer a range of services to a broad range of clients.

Advisers will be able to choose from a maximum outsourcing solution under the Separately Managed Accounts facility through to a high adviser involvement option via the web service.

Using Managed Fund Profiles, the service also enables advisers to design their own template solutions for managed funds to suit their client base.

“The launch of Asgard Managed Accounts is a major step in the evolution of our business,” Sealcorp chief executive Ian Knox says.

“It allows an adviser to tailor their services to different client segments and achieve true scalability in their business. They can customise the service provided to clients far better than ever before.”

Knox says the development of the managed accounts recognises that one model does not suit all advisers.

“Our focus is to provide the best solution for the adviser rather than dictating the type of platform service the adviser must take,” he says.

The features of the wrap account include on-line superannuation, a badged retail product for dealer groups, and a broad menu of wholesale managed funds and shares.