Asgard designs new look sales team
Asgard Wealth Solutions has redefined the roles of its business development team and restructured its distribution network to work along regional lines as part of its latest strategic review of the business.
Asgard head of distribution Wayne Wilson said the current generalist business development positions had been separated into four specialist roles — Asgard sales, Securitor sales, Asgard business development, and Securitor business development.
He said this specialisation would provide advisers with a greater level of support that would be better aligned to their business needs.
“The [representative] who comes through the door will be 100 per cent focused on the needs of the business rather than having to wear a few different hats,” Wilson said.
He said each business development manager would service fewer clients and would be responsible for 50 to 70 accounts.
Wilson said the changes would not lead to retrenchments and the company might look to recruit additional staff early in 2006.
He expected there to be between 25 and 30 business development managers in the new organisation and 40 per cent more client-facing staff.
The company is also shifting away from its current state-based structure to adopt a regional model.
Wilson said in its current form, the company’s distribution network is “inappropriately resourced”.
“Excluding metro Sydney, New South Wales country would be fourth biggest in terms of flows … bigger than Western Australia and South Australia, but we have eight people in those offices,” he said.
Wilson said New South Wales would be divided into two regions, metro and country, which would include Canberra. Victoria would be similarly split in two.
The area serviced from the Brisbane office would be brought south of the Queensland/New South Wales border to include northern New South Wales.
Distribution in the other states and the Northern Territory would not be changed.
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