Ambitious AXA
AXA Australia plans to double its enterprise value in the next five years with a strategy it calls Ambition 2012, which has been launched simultaneously with a new range of capital guaranteed superannuation products.
North, the new set of products, allows investors to be fully invested in the portfolio of their choice while offering them downside protection against share market volatility.
Under this guarantee style, which can be applied to super, pension and the transition between them, contributions can be capital guaranteed.
AXA claims this protection feature provides investors with peace of mind when markets fall.
North offers 21 different guarantee variations across a number of investment strategies and term options, giving investors the flexibility to choose the level of market exposure they are comfortable with.
Financial planners are also at liberty to select from a range of fund managers to build a client portfolio, or they can opt for a multi-manager.
Under the Ambition 2012 strategy, AXA Australia also hopes to double its funds under advice, reduce its cost to income ratio by 25 per cent, rank in the top third of the market for customer and adviser satisfaction and the top quartile for employee engagement.
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