AIOFP launches wrap platform
The Association of Independently Owned Financial Planners (AIOFP) has launched a private label eWrap platform via its member-owned administration business, Personal Choice Management.
The platform is Asgard’s eWrap offering, which will be branded Personal Choice Private. Asgard described the partnership as a unique arrangement with an independent trustee.
AIOFP executive director Peter Johnston (pictured) said Asgard’s long history of private label relationships, its flexible product options and its online client management facility were crucial to the association’s decision to partner with them.
“We’re particularly pleased with their commitment to ongoing investment in the platform, which is something we see as crucial for our advisers and their clients in this period of rapid regulatory and market change,” he said.
“Personal Choice Private will provide our advisers with a leading edge product that delivers significant price, menu and flexibility benefits to both their business and their clients.”
AIOFP represents 140 dealer groups and 2,000 advisers.
Head of Asgard Craig Lawrenson was pleased with the partnership, which he said highlighted the strength of Asgard’s service offering.
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