AIA launches wellness program for advisers


AIA Australia has launched a wellness program for financial advisers, so they can develop their client value propositions, have better conversations with clients and staff, and learn how to blend a healthy professional and personal life.
AIA said they extended the wellness program to financial advisers to boost their "effectiveness as business owners" and to "enhance their business value".
The life insurer's wellness program included 12 weeks of behavioural coaching/workshops to improve advisers' personal health and wellbeing, "as well as the health of their business and their clients", said AIA.
Practice owners would learn strategic leadership skills, such as how to have better client conversations, and how to integrate different thinking styles in to the business.
AIA Australia's chief retail insurance officer, Pina Sciarrone, said it was exciting that advisers on the program could now gain access to benefits previously only offered to AIA Australia clients.
The insurer would reward policyholders for healthy habits, and would offer discounts on different health and lifestyle products through AIA's Vitality Program, she said.
"As dedicated financial advisers today, it can be easy to forget your own health and wellbeing, while helping clients achieve their financial wellbeing", Sciarrone said.
The program was being trialled until mid-August. Its effectives would then be assessed for a national rollout in 2017.
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