IPA and myprosperity enter partnership

The Institute of Public Accountants (IPA) has partnered with financial software firm, myprosperity, to increase efficiency and foster deeper relationships between clients and accountants.

The mypropserity portal will include digital document signing, lead generation, document upload and receipts, and tagging tax items.

myprosperity chief executive, Chris Ridd, said there was a gap in the wealth advice space when it came to personal finance.

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“In a digitally-driven financial market, myprosperity helps accountants thrive by providing up to date data, so they can get a real-time snapshot of their clients’ finances and provide informed advice. I think getting this data is something accountants struggle with and myprosperity is an elegant solution to this problem,” Ridd said.

IPA chief executive, Andrew Conway, said the partnership would transform the client and public accountant relationship.

“The ability to provide real time, bespoke information to clients on their personal financial position will greatly assist informed decisions and a much deeper relationship between public accountants and their clients,” Conway said.




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