PUSH and MASS rebrand Netwealth
Brand consultancy PUSH Collective and digital agency MASS are overhauling Australian fintech Netwealth with a new brand strategy to move the firm away from “inflexible and bureaucratic” sector peers.
Commenting on the overhaul, Netwealth joint managing director, Matt Heine said the firm had to look to complement technical innovation with better management for evolving scale within the competitive fintech environment.
“There is an obligation for brands like Netwealth to adopt an edgier use of technology and create engaging experiences that intuitively feel more like a leading tech company than a financial institution,” he said.
“Working with PUSH and MASS proved to be a pivotal decision, resulting in a truly integrated experience that creates greater differentiation and distinction for our brand.”
PUSH executive creative director, Ken Shadbolt said the brand consultancy had looked to overhaul Netwealth to set it apart from “a sector usually defined as inflexible and bureaucratic.”
Netwealth currently has $14.5 billion in funds under management.
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