IOOF appoints new head of marketing

By Lucie Beaman

IOOF Investment Managementhas appointed a new head of marketing, with former ANZ executive David Arnold set to take up the role next month.

Arnold will assume the role on April 13, and joins IOOF’s senior management ranks having spent five years with ANZ Private Bank, where he was most recently head of strategy and marketing.

IOOF retail funds management general manager Jarrod Brown says Arnold will be responsible for the group’s marketing strategy, brand management and marketing communications. These will encompass IOOF/Perennialproducts, the IOOF Portfolio Service, employer superannuation, dealer groupWinchcombe Carsonand Dealer Services (AFPN).

Arnold’s previous experience also includes four years withErnst & Young, as well as international fixed income experience with Lehman Brothers, Chase Manhattan Bank and West Deutsche Landesbank in London.

Arnold’s appointment is just one key role the group has been recruiting for in recent weeks, with a new national head of sales yet to be named.

This follows the departure last month of head of retail distribution Mark Knight and national manager adviser services Paul Forbes, who both left IOOF as a result of their roles being combined into that of a national sales head.