FPA appoints Sarah Abood as new CEO

The Financial Planning Association of Australia (FPA) has appointed Sarah Abood as its new chief executive who will commence in the role mid-January next year.

Abood would succeed Dante De Gori who announced in July he would step down from the role after six years and 12 years at the FPA.

Abood had over 25 years of financial services experience and was most recently chief operating officer at HOPE Housing Funds Management and prior to this spent nine years as CEO of Profile Financial Services.

“There is growing recognition of the role that financial planners play in helping Australians meet their financial goals, and achieve financial security. In particular, financial planners have a crucial part to play in supporting the post-pandemic economic recovery,” she said.

“The FPA is the largest professional association for financial planners and has a strong track-record and heritage in supporting their needs. It is strongly positioned to continue supporting its members, and the financial planning profession as a whole, as it enters 2022.

“I am impressed by the FPA’s vision for the future of financial planning as a vibrant and integral part of Australia’s prosperity, and look forward to playing my part in achieving this.”

Commenting on the appointment FPA chair, Marisa Broome said: “Sarah impressed the board with her deep understanding of the financial planning profession, and the demands of running a financial planning practice.

“She is also very passionate about the financial planning profession and how it has transformed itself in recent times.”



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