FAAA kicks off 2024 with hire of marketing lead

9 January 2024
| By Rhea Nath |
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Industry veteran John Summerhays has been appointed head of marketing and communications at the Financial Advice Association Australia (FAAA).

He brings over 17 years of marketing experience in the financial services industry to the role, including a decade with BT Financial Group across various roles spanning financial advice, life insurance, superannuation, and private wealth.

Commenting on the appointment, FAAA chief executive Sarah Abood stated: “John’s highly relevant background and experience, including wealth products, professional services and financial advice, make him a perfect fit for this important role.”

Most recently, he was head of marketing, Australia at recruitment company PageGroup for over three years, where his responsibilities included strategic planning, delivering cross channel campaign activity, and managing the employer brand and the ANZ marketing budget. 

At the FAAA, Summerhays has been tasked with leading its marketing and communications team to raise awareness and understanding of the value of financial advice among consumers.

His remit includes working on initiatives for the FAAA’s membership, member engagement activities, and building awareness of the Certified Financial Planner (CFP) designation. 

Late last year, the association also welcomed former AMP executive, Louise Trevaskis, to the newly created role of head of university and student programs. 

Trevaskis has over two decades of experience in financial advice in education. She was at AMP for over 15 years in various education roles, most recently as a learning and professionalism manager from 2021 to 2023.

She also created and managed the AMP University Challenge game and oversaw the training components of the Horizons Academy/AMP Adviser Academy program for new entrants into the advice profession over numerous years.

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