Boutique investment manager launches online solution

8 February 2024
| By Jasmine Siljic |
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Aldersley Capital has partnered with online platform OpenInvest to launch a new investing solution to reach a broader audience of high-net-worth (HNW) investors.

The boutique investment management firm was founded in 2013 by John Aldersley, who has 50 years of experience in asset management, stockbroking and merchant banking. The firm works with self-directed retail and wholesale discretionary clients.

Aldersley Capital has now launched Aldersley Capital Direct, its new online wealth management solution, in partnership with OpenInvest.

The low-cost offering gives investors access to three investment portfolios: managed equity, global thematic or income plus, alongside the professional support of Aldersley Capital’s team.

Commenting on the new product, Aldersley said: “Our new Aldersley Capital Direct solution enables us to reach a much broader audience of Australia’s investors, as they are able to open an account online via their laptop or phone in only five minutes, without the need to go through an often expensive upfront personal advice process.”

The solution seeks to target the HNWs of tomorrow with the great wealth transfer currently underway, the founder added.

With 65 per cent of today’s HNWs not having an investment adviser according to Investment Trends, a significant number are looking for online assistance rather than through the traditional face-to-face process of seeking an adviser, Aldersley said.

“We can now give them an online means to access our professionally managed portfolios.”

The founder also expressed his eagerness to work with OpenInvest: “I now have the means to reach an extremely large audience, combining our portfolio management expertise with our commentary.”

OpenInvest has over 30 such partnerships, including stockbrokers Shaw and Partners and Wentworth Securities, and advice firms like Collins House, FMD Financial and Spark Financial.

In September 2023, OpenInvest partnered with Victorian financial services firm hmh Advisory to launch an online wealth management solution to assist business owners and the next generation of investors in their wealth-building journey.

hmh OnlineInvest holds four diversified portfolios across high growth, ethical focus, growth and balanced.

Each requires a minimum investment of $5,000 and will be managed by the investment committee of the firm.

According to hmh (formerly Haines Muir Hill), the “efficient, affordable and dynamic direct platform” has been built to meet the needs of accounting clients who are not yet ready or not requiring full personal finance advice services, and the children and grandchildren of the firm’s clients. 
 

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