Clearview goes direct on insurance
Clearview Wealth is already leveraging off its distribution agreement with Bupa by engaging in a life insurance direct telemarketing initiative.
The telemarketing campaign covers death and accidental death insurance products, initially targeting 40,000 Bupa members.
The campaign is the result of a partnership with AEGON Direct Marketing Services (ADMS), and Clearview said it would accelerate its objective to become a “significant player” in the Australian life insurance market.
Clearview managing director Simon Swanson said the partnership with ADMS had enabled to group to create a fully integrated end-to-end marketing platform in less than three months.
“We now have the scalability and the analytical tools to effectively penetrate our referral partner member base,” he said, adding that it also gave Clearview the capacity to roll out white label solutions quickly and cost effectively.
Clearview has launched the campaign with two products, but is expected to launch three more by the end of December.
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The declining volume of risk advisers meant KPMG has found a rising lapse rate for insurance policies arranged by independent financial advisers, particularly in the TPD and death cover space.
The Life Insurance Code of Practice has transferred from the Financial Services Council to the Council of Australian Life Insurers.
The firm has announced it will no longer be writing new life insurance policies in the retail advised and corporate group insurance channels, citing a declining market and risk adviser numbers.
