Asteron Life launches customer-centric campaign
Placing advisers in a positive light is key in the new Asteron Life campaign, which includes videos describing positive customer stories of overcoming periods of adversity and everyday challenges, and the role that advisers have played in achieving this.
Asteron Life head of wealth and life intermediaries, Mark Vilo, said that the PerspectLive campaign had been designed to showcase the capabilities of advisers in helping clients to thrive.
"A key element of the PerspectLive campaign is the critical role played by advisers in these compelling stories," he said.
"This is a new approach that emphasises how, with the right support, people can not only survive adversity, they can thrive.
"Advisers...[can] help convey to customers the value of working with the right adviser and insurer."
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