Tribeca concludes branding integration
By Ben Abbott
Financialservices education providerTribecahas completed its integration of six business units acquired over the past three years, with the last of those groups adopting the Tribeca brand.
The move is part of sweeping changes aimed at repositioning and strengthening the overall group’s market position, and results in the registered training organisationIntegratecand the continuing education conference and seminar businessResnik Communicationsnow falling under the single Tribeca moniker.
Previously, Tribeca’s other businesses, including Paraplanning Professionals, Investment Training College, THP Services and Financial Planning Resources, had operated under the banners of Integratec and Resnik Communications, but will now also adopt the single branding.
Additionally, both Integratec and Resnik Communications will be merged into the group’s ASX-listed holding company, which recently changed its name to Tribeca Learning Limited.
Tribeca chief executive Adam Davis says the rebranding exercise is the final stage of a broader organisational alignment initiative designed to drive efficiency and revenue growth.
As part of the merger, former Integratec general manager John Prowse has been appointed to the position of chief operating officer to manage the consolidated operations of the company.
The group has also revealed it will expand its education and compliance services into the stock, mortgage, insurance broking, accounting and banking industries.
The new single-entity operating structure will consist of five revenue generating business units — education, professional development, communications, compliance and technical services.
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