ING Direct follows Cbus advice referral model
ING Direct's Living Super customers will be able to access advice through a pilot national adviser partnership with the Financial Planning Association of Australia (FPA).
The program, which starts next month, will connect Living Super clients, who request comprehensive advice, with a CFP professional with an FPA Professional Practice, FPA chief executive, Mark Rantall said.
"The ING Direct partnership agreement has been modelled on the successful Cbus advice referral program and will help the FPA open more pathways to connect Australians to quality financial advice," he said..
"I am very happy that we have been able to reach this agreement with ING DIRECT as it strengthens our ties with the superannuation sector and brings us one step closer to achieving the FPA's vision that through our members, we stand with Australians for a better financial future."
ING Direct national partnership manager, residential and wealth, Tim Hewson, said the program would help Australian plan for their retirement.
"In recent years we've seen an uptick in super consolidation and switching and increased demand for transparency and control," he said.
"Australians want to get ahead with their super, which aligns with our proposition about helping our customers to get ahead through value, fairness and transparency.
"We see professional, independent, face-to-face financial advice as increasingly important to our customers in preparing for retirement, and we're delighted to be able to offer this service as more Australians take up Living Super."
Under the partnership, the cost of the first FPA adviser consultation will be at no cost for Living Super customers, with initial participation in the pilot referral program set to be limited, based on geographic requirements.
AUTHOR
Nicholas O'Donoghue
Recommended for you
With an advice M&A deal taking around six months to enact, two experts have shared their tips on how buyers and sellers can avoid “deal fatigue” and prevent potential deals from collapsing.
Several financial advisers have been shortlisted in the ninth annual Women in Finance Awards 2025, to be held on 14 November.
Digital advice tools are on the rise, but licensees will need to ensure they still meet adviser obligations or potentially risk a class action if clients lose money from a rogue algorithm.
Shaw and Partners has merged with Sydney wealth manager Kennedy Partners Wealth, while Ord Minnett has hired a private wealth adviser from Morgan Stanley.
