HFA AM changes name and strategy
HFA Asset Management has had a name change to Certitude Global Investments in what its parent, HFA Holdings Limited, said is a move to directly reflect its repositioning as a multi-asset class active funds manager.
HFA announced to the Australian Securities Exchange (ASX) today that the name Certitude would replace the HFA Asset Management brand across the group’s new product marketing and branding in Australia while 'HFA' would be retained as a sub-brand for a number of products.
Commenting on the change, the newly-appointed Certitude chief executive, Craig Mowll, said the new name and brand for the Australian business had been under development since last year and better reflected the strategic direction for the company.
He said Certitude would also be looking to expand its client list beyond its traditional independent financial adviser-sourced retail investor base towards the needs of institutional and high-net-worth investors and was in the final stages of negotiating an exclusive distribution agreement with a leading European-based asset manager.
AUTHOR
Mike Taylor
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