Genesys launches Discovery program

AXA subsidiary Genesys Wealth Advisers has begun rolling out AXA’s Discovery client matching program to its national network of member firms, the company has announced.

“The ultimate objective of Discovery is to ensure the client’s needs are being met. If we get the perfect match the flow-on effect will assist Genesys member firms to grow and increase their profitability,” said Steven Davison, head of acquisitions and succession for AXA’s Financial Advice Network.

“The profile of a typical Discovery adviser is 39 years of age, highly experienced but with limited opportunity to purchase equity in a business,” Davison said. Discovery would assist those advisers in becoming business owners, he added.

Discovery provides a structured program that allows practices to recruit advisers to assist with growth and succession, or provide access to capital to re-invest in the business. The program has added 310 advisers to other groups within the AXA network since its launch in 2003.

Genesys chief executive John Saint said: “There will be times when a client no longer fits a member firms’ client value proposition. Discovery opens up many opportunities for our member firms to improve their productivity, develop a deeper relationship with their client base and attract new members to their firms by becoming an employer of choice.”