Free advice exercise reveals strong demand
The Financial Planning Association’s (FPA’s) Ask an Expert week has pointed to strong demand for professional financial planning services, the association said.
The FPA provided another round of its Ask an Expert initiative from 3-9 Feb, which saw its members give free, one-off advice to consumers posing questions via social media tools and the association’s online platform.
The FPA pointed to strong site traffic, with consumers spending an average of five minutes and 58 seconds on the Ask an Expert page.
Chief executive officer Mark Rantall said the results showed a high level of engagement with the page and its content, which demonstrated public support for the FPA’s lobbying over reforms.
“We are proud of the difference we continue to make, and we view these strong engagement results as everyday support for the FPA’s continued lobbying for sensible reforms that are in the best interests of all consumers.”
The initiative, which connects financial planners to Australian consumers seeking financial guidance, tripled the amount of visitors to the FPA’s regular Find a Planner Page, with views growing from 2275 before the event to 6711 during Ask an Expert week.
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