FPA renews push on CFP status
The Financial Planning Association (FPA) has kicked off a national aimed at educating Australians about the value of the Certified Financial Planner (CFP) designation and its importance.
The FPA has placed the CFP designation at the centre of its professionalism push, and chief executive officer, Dante De Gori said it was vital for Australians to be aware of the gold standard in advice, when seeking advice, which is why the FPA is running radio, print, online and mobile phone advertisements from today, all to better inform the masses.
Advertisements will run across 41 radio stations, 44 newspapers and in magazines including Women's Weekly and Money Magazine. There will also be online ads across a number of websites and marketing in newsletter ads in AFR Money, Real Living magazine and Homes+.
De Gori said, consumers should be aware that CFP planners have the highest education and ethical standards in the profession and that clients are more confident with a CFP planner.
He said consumers who seek advice should have access to a trusted and qualified financial planner and the CFP mark demonstrates commitment to professional development and best practices.
Last years campaign reached 4.8 million people and this years crusade hopes to increase that number.
Recommended for you
A strong demand for core fixed income solutions has seen the Betashares Australian Composite Bond ETF surpass $1 billion in funds under management, driven by both advisers and investors.
As the end of the year approaches, two listed advice licensees have seen significant year-on-year improvement in their share price with only one firm reporting a loss since the start of 2025.
Having departed Magellan after more than 18 years, its former head of investment Gerald Stack has been appointed as chief executive of MFF Group.
With scalability becoming increasingly important for advice firms, a specialist consultant says organisational structure and strategic planning can be the biggest hurdles for those chasing growth.
