FOFA-ready CRM spurs on Infocus growth
Amid the implementation Future of Financial Advice (FOFA) requirements, Infocus chief executive Rod Bristow said a large number of the company's offices have seen an increase in new business due largely due to its CRM technology.
To date, Infocus advisers have issued over 4,500 new client service agreements and more than 1,800 fee disclosure notices through its practice management software Platformplus.
"Client service agreements are linked to workflows that prompt service delivery, effectively meaning nothing gets missed in the advice process," he said.
"In addition to new business growth, one of our Queensland offices increased their gross turnover by in excess of 250 per cent."
Bristow said he has seen some dealer groups leaving the fee disclosure statement process to their advisers to manage manually — and effectively leaving them with the cost of FOFA compliance.
"We believe the way we've integrated the advice service delivery process into Platformplus to deliver advice in accordance with FOFA is a real differentiator," he added.
AUTHOR
Andrew Tsanadis
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