Financial literacy for littlies

17 April 2008
| By George Liondis |

Tasmanian superannuation fund Tasplan has launched an animated website aimed at increasing financial literacy among young Australians.

Developed by award winning production house, Blue Rocket Productions, the site features an animated character Superant who explains various aspects of “super and budgeting in an easy to understand way”.

Tasplan managing director Neil Cassidy said as Tasmania’s largest profits-to-member fund, it had a responsibility to educate members and explain available options as they put away money for their retirement.

“We decided to create an easy to understand character that explains the super in a fun and accessible manner,” he said.

“Engagement is a real problem for most of the super sector. People don’t pay much attention to super until they’re nearing retirement, and in some cases that’s too late to make much difference to their retirement income.”

According to Cassidy, the earlier they engage members, or potential members, the more informed they’ll be when thinking about their super and finances in general.

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