CountPlus focuses on aligning client-centric culture with Count Financial

CountPlus is focusing on integrating Count Financial into its business as it completed the acquisition of Count Financial from the Commonwealth Bank of Australia (CBA) today.

The $2.5 million sale was announced in June and 99.7% of shareholders voted in favour of the acquisition in August. CHA would provide indemnity to CountPlus of $200 million and all claims under the indemnity must be notified to CBA within four years. 

CountPlus chief executive, Matthew Rowe, said the firm had started the process to reset its strategic plan, deploy the right team structure, and embed new leaders who knew what to expect from a values-based, high performing professional services team.

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He said all Count Financial firms would focus on the firm’s approach of being client-centric.

“We are looking forward to helping the underlying Count Financial member firms transition to the new world of financial advice,” he said.

“This new world means meeting community expectations around quality advice outcomes, transparency in client dealings, a move to fee for service, meeting the new FASEA [The Financial Adviser Standards of Ethics Authority] education and ethical standards and an approach to advice that is client-centric.

“We will ensure that all member firms fit into the CountPlus family photograph.”

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