Count Financial and BT Wrap seal distribution deal



Count Financial has joined with BT Wrap today to announce the two companies have renewed their distribution agreement.
The deal, confirmed by Count chief executive David Lane and BT Financial Group general manager of adviser distribution Chris Freeman, will see a repricing of BT Wrap products for Count advisers.
Freeman acknowledged BT Wrap's 21-year partnership with Count and said it had always sought to be a platform provider which adapted to the changing environment.
Lane said he regarded the repricing of the arrangement as an excellent outcome for Count advisers and their clients, while Freeman said that although pricing was an important element, BT Wrap's focus remained on leading the platform market with its product innovation.
The arrangement comes amid reports of attempts by BT to lure Count planners with hefty transition payments.
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