Colonial gets its Mann
ColonialFirst State has recruited John Mann, the previous head of marketing at Invesco, for the role of head of brand and advertising.
Mann, who reports to head of marketing Joanna Wag-staff, says his role at Colonial will focus primarily on the brand and advertising consistency across the Colonial First State group, but he would not be involved in such matters for the Commonwealth group.
He also says that while there was potential to increase Colonial’s fit in the marketplace, he would not be looking to make many changes as he felt that the brand and corporate culture were strong, which was evidenced by research the group had done.
Prior to joining Colonial, Mann was working as a marketing consultant with a number of industry players and before that he was working with Invesco.
Mann joined Invesco in March last year from the MyMoney group. He was instrumental in the merging of Invesco’s retail and institutional sales divisions in September 2001. At the time, the head of institutional sales Tony McFadyen took on the combined role, while the head of retail sales John Ntatsopoulos left the group.
However, Mann left Invesco in December 2001 and in February this year, McFadyen also left the group after less than six months as the head of the combined sales group.
AUTHOR
Jason Spits
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