Challenger rises to the challenge
This year’s inaugural Marketing Team of the Year Award has gone to Challenger.
The judging panel was impressed with the Challenger submission, which was professional, well articulated and hit the ‘sweet spot’ by addressing the entry criteria.
The Challenger submission clearly identified how the marketing team was able to successfully launch a new retail financial services brand in the marketplace by responding to brand issues and implementing a concise brand strategy.
The Challenger marketing team comprises of Stuart Barton (general manager, corporate marketing and communications), Rodney Greenhalgh (general manager, product and channel marketing), Amanda Irving (head of marketing strategy and execution), Samantha Pierce (senior manager, projects), Andrew Rice (head of advertising and design) and Rebecca Payne (senior manager, online and communication systems).
The Colonial First State and CommInsure marketing teams were runners-up in this category.
Recommended for you
With the final tally for FY25 now confirmed, how many advisers left during the financial year and how does it compare to the previous year?
HUB24 has appointed Matt Willis from Vanguard as an executive general manager of platform growth to strengthen the platform’s relationships with industry stakeholders.
Investment manager Drummond Capital Partners has announced a raft of adviser-focused updates, including a practice growth division, relaunched manager research capabilities, and a passive model portfolio suite.
When it comes to M&A activity, the share of financial buyers such as private equity firms in Australia fell from 67 per cent to 12 per cent in the last financial year.
