Challenger rises to the challenge
This year’s inaugural Marketing Team of the Year Award has gone to Challenger.
The judging panel was impressed with the Challenger submission, which was professional, well articulated and hit the ‘sweet spot’ by addressing the entry criteria.
The Challenger submission clearly identified how the marketing team was able to successfully launch a new retail financial services brand in the marketplace by responding to brand issues and implementing a concise brand strategy.
The Challenger marketing team comprises of Stuart Barton (general manager, corporate marketing and communications), Rodney Greenhalgh (general manager, product and channel marketing), Amanda Irving (head of marketing strategy and execution), Samantha Pierce (senior manager, projects), Andrew Rice (head of advertising and design) and Rebecca Payne (senior manager, online and communication systems).
The Colonial First State and CommInsure marketing teams were runners-up in this category.
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