BT media blitz puts the oof back in yoof
Not content to have Colonial First State adopt their talking head style of TV adver-tising, BT has embarked on a media blitz to attract the hip and happening 18 to 35s.
Not content to have Colonial First State adopt their talking head style of TV adver-tising, BT has embarked on a media blitz to attract the hip and happening 18 to 35s.
The Ten network’s yoof chatfest The Panel has picked up on their latest ploy — to cram a record number of words in the one sentence. It’s a bit like the old prank of cramming teenagers into a VW Beetle.
In one of BT’s trademark talking head advertisements, Alison Tarditi manages to squeeze an amazing 67 words into a solitary sentence. And all this without a breath and wearing a deceptively calm expression on her face.
The Gen Xers on The Panel were suitably impressed. They even added subtitles to the advertisement to prove it was in fact one sentence only. The mind boggles to imagine what Terry Power’s next trick will be when next in front of the camera.
While Tarditi was back in the studio catching her breath, BT’s retail chief Rob Coombe was waxing down his board on Sydney’s northern beaches preparing to pose in boardies and T-shirt for a Fairfax rag.
The only problem facing Coombe’s surfing adventure was a massive swell, esti-mated by colleagues at more than two metres.
But the mighty BT exec put the company before his own life and braved the crashing surf for the cameras. What the photographer didn’t tell him was that he was going to use the waxing the board pic anyway.
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