BOQ and Home announce alliance
Bank of Queensland (BOQ) and Home Building Society have announced plans to fully integrate under a single brand. From June 2008, the combined group will operate under the BOQ branding.
BOQ managing director David Liddy said both Home and the bank are strong regional financial institutions focused on customer service and their local communities.
“However, to become a real alternative to the major banks in Western Australia, it’s important that we move forward with one strong brand,” he said.
“While the name may be different, what definitely won’t change is what we stand for and how we deal with our customers. We will continue to put the customer first in everything we do.”
Liddy said Home customers would benefit from a bigger branch network in WA under the BOQ expansion program currently underway.
“We are making a serious commitment to the WA market, from continuing to open new branches to maintaining a strong presence in community sponsorships.”
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