Bendigo and Adelaide Bank re-branding
Bendigo Bank is to get a name change reflecting its recent merger with Adelaide Bank. In future it will be known as the Bendigo and Adelaide Bank.
All Bendigo Bank branches will remain branded as Bendigo Bank, while all newly-opened retail branches of the Adelaide Bank will be branded Bendigo Bank, with pre-existing branches retaining their old branding.
The move follows a vote by shareholders at an extraordinary annual general meeting this week and came at the same time as the bank’s managing director, Rob Hunt, expressed confidence that it would achieve its previously-announced earnings growth this year. “Based on the consistency of first and expected second half trading, our progress integrated the merged entity and the growth in our business generally. We continue to target cash earnings per share improvement of 12 per cent in 2007-08,” he said.
He said the company would change its name to Bendigo and Adelaide Bank Limited on Monday, March 31.
The company’s chairman, Robert Johanson, said the name change would have no impact on the Adelaide or Bendigo Bank branch network.
AUTHOR
Mike Taylor
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