Banking and financial head hunters merge
                                    
                                                                                                                                                        
                            Merging banking and financial services recruiters, Profusion Group and Primary Asset Consulting (PAC) will ensure businesses within the sector have access to essential data, the chief executive of the combined entity believes.
The merger will see the creation of Australia's largest provider of recruitment and executive search services in the banking and financial services sector, from today.
Speaking to Money Management, Profusion chief executive, Rod Jones, said the merger would extend the service offering available to clients.
"Profusion and PAC have both been very strong within the banking and financial services for some time, and we have each maintained our revenue levels," he said.
"But it came to a point where we felt the consolidation of talent between the two companies was a very positive thing in order to extend our service offering to clients and to combine our depth of knowledge and experience to create and entity that provides an enormous amount of value-add."
Jones said the newly merged company, Profusion PAC Pty Ltd, would continue along the path that both businesses had been moving, of providing clients with market intelligence, rather than focusing on the traditional "transactional" approach.
"The traditional model of a recruitment company is to send in CVs and hope for the best… that just doesn't work anymore," he said.
"Recruiters have got to really embed their relationships with their clients and provide the value-add, provide the market knowledge, provide data, provide salary data and that's really been the approach of each of our companies, and we thought that by combining forces we would be able to provide a stronger value-add service to clients."
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