Aviva takes a more global perspective
In the final phase of the company’s international growth strategy, Aviva group worldwide will be re-branded as simply ‘Aviva’ in the next two years, a move that will see three of its businesses undergo a name change.
The Hibernian, Norwich Union and Commercial Union Poland brands will all become Aviva, the company has announced.
Commenting on the transition, Aviva group chief executive Andrew Moss said bringing together relatively autonomous business units to create a brand that is known globally is an important step in being recognised as a worldwide force in financial services. “In today’s world, people are becoming more mobile and are targeted by international brands competing for their business across borders through the global media.
“For our customers, the Aviva name will be recognisable and will represent the same quality, financial strength and security wherever they do business with us.
“By integrating our operations more closely, we can take best in breed products and services from around the world and bring innovation to new and existing customers,” Moss said.
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