Asgard’s Infinity passes $2 billion FUM
Asgard's Infinity eWRAP reached a milestone this week – passing $2 billion in funds under management.
The achievement was announced by BT Financial Group head of platforms Kelly Power, who attributed the passing of the milestone to the platform’s popularity among financial advisers.
“Surpassing the $2 billion milestone in less than a year since launching in October 2011 is a testament to the strength of the Infinity offering,” she said.
Power claimed the Infinity offering was unique in the market because it allowed clients to pay only for what they used, making it particularly appealing to those with low balances or specific investment needs.
She said the platform had been designed with the Future of Financial Advice reforms in mind.
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