AMP launches second walk-in financial planning centre
AMP today launched its second retail financial planning centre in the Melbourne suburb of Camberwell, just over a year after launching its first centre in Parramatta, Western Sydney.
The new centre will bring together 18 new and experienced self-employed financial planners in one AMP-branded premises, AMP stated.
The centre has 10 planners signed up already, including former Richmond AFL player Michael Roach, with another four due to start in October, according to AMP.
AMP Financial Services managing director Craig Meller said Camberwell was a great central hub for the people AMP wanted to reach, and expected the centre to mirror the success of the Parramatta centre.
In its first year, the Parramatta centre received around 11,500 calls and met with close to 1,500 customers, AMP stated.
As with the Parramatta centre, the Camberwell centre features an on-site AMP specialist support team to look after practice management and administration, and will be led by AMP business partnership manager Frank Welsh, AMP stated.
Recommended for you
A strong demand for core fixed income solutions has seen the Betashares Australian Composite Bond ETF surpass $1 billion in funds under management, driven by both advisers and investors.
As the end of the year approaches, two listed advice licensees have seen significant year-on-year improvement in their share price with only one firm reporting a loss since the start of 2025.
Having departed Magellan after more than 18 years, its former head of investment Gerald Stack has been appointed as chief executive of MFF Group.
With scalability becoming increasingly important for advice firms, a specialist consultant says organisational structure and strategic planning can be the biggest hurdles for those chasing growth.

