AIOFP goes live on ASX Find a Planner website link
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The Australian Securities Exchange (ASX) yesterday launched a link to the Association of Independently-Owned Financial Planners (AIOFP) on its website, aimed at encouraging users to use an AIOFP planner.
Users of the ASX’s website, which receives an estimated 1.5 million hits a month, will now be able to click on the AIOFP link to ‘Find a Planner’ nationwide.
The link marks the start of an agreement, first mooted in November 2007, that will require the ASX to encourage its site visitors to use AIOFP planners.
In exchange, the AIOFP’s 160 member firms are required to promote direct share investing through the ASX to their clients, where appropriate.
AIOFP executive director Peter Johnston said at the time that AIOFP members “wanted to be more educated on direct equity products and were interested in having a closer relationship with the ASX to place their products on our platform".
“It is also to be expected that a fair percentage of the visitors to the ASX website would need some financial advice related to buying shares directly."
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