Advisers want functionality in cash products, survey shows
The ability to easily open and manage accounts are what advisers are looking for when it comes to cash products, according to a new survey conducted by Macquarie Bank.
The Cash Satisfaction Survey 2013 also found that product features and online adviser services were among the top three drivers of satisfaction.
This demonstrates features and functionality of cash products were what mattered most to advisers, according to Macquarie Adviser Services head of cash product Peter Forrest.
When it comes to product features in particular, advisers identified meeting the needs of self-managed superannuation funds (SMSFs) as being very important.
"Advisers are telling us what is most important to them is the ability to easily open and manage accounts, which means providing them with solutions that help them to change account details and process withdrawals in a timely and simple manner," Forrest said.
The survey was done to measure adviser satisfaction with Macquarie's own online application process involving electronic verification, which was launched earlier this year.
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