Advisers shunning social media
Social media doesn't play a major role in most advisers' marketing strategies, with the majority still favouring traditional pathways like referral networks, a survey has revealed.
Despite the proliferation of social media in the corporate world, not one of the surveyed planners cited social media as their main source of marketing, according to the latest Slice survey.
Instead, the default marketing strategy was professional referral relationships (33 per cent), followed by asking existing clients to refer new clients (28 per cent).
More than one in 10 (11 per cent) said their website or blog acts as their main marketing source, while the same proportion used networking as their go to strategy.
Slice author, Peter Dawson, of the Dawson Partnership, said the results were somewhat surprising, given the popularity of social media in other domains.
"We expected to find one or two respondents reporting social media as their main marketing strategy. This was not the case in this sample, although comments indicated that practices are using social media to support other strategies, for example by sharing newsletter articles via social platforms," he said.
Recommended for you
With a large group of advisers expecting to exit before the 2026 education deadline, an industry expert shares how these practices can best prepare themselves for sale to compete in a “buyer’s market”.
Australia has marked a decade among the best countries for retirement, according to Natixis, but with high inflation threatening their retirement goals, a third say they would get professional advice to improve their chances.
When it comes to the risks of acting as a responsible manager at an AFSL, compliance firm Holley Nethercote has shared a range of red flags that could see them facing disciplinary action from the corporate regulator.
Wealth management platform provider Netwealth has announced a partnership with FinClear to streamline trading capabilities for advisers.
