Its great to see ASIC take action based on the importance of accurate advertising. I doubt they will receive a cent of the fine, but no harm the adviser levy can cover ASIC's costs. So based on this action when will they commence proceedings against the union funds for the decades of misleading claims about their returns, asset allocations, use of inaccurate valuations on unlisted assets to manipulate returns? Or is accurate advertising only important to selective parties not inclusive of their union fund mates?