Industry fund advertisements seek to lock in 12%
Just months after some Liberal back-benchers were questioning the rationale for lifting the superannuation guarantee (SG) to 12%, Industry Super Australia (ISA) has backed a major national advertising campaign reinforcing the expectation that the SG rises will actually occur.
According to ISA chief executive, Bernie Dean the advertising campaign is about increasing awareness of the promised increase in the SG.
“Increasing awareness about the promised increase to the SG rate will give more Australians confidence about retirement and help them get the maximum value out of every extra dollar,” he said.
The campaign, which aired nationally over the weekend, portrays a 40-year-old worker earning an average wage and suggests they would stand to gain more than $85,000 extra in super by the time the retire when the SG rate increase to 12% as promised by the Government.
The advertisement has also hit television screens as the Government’s retirement incomes review begins to hit full swing.
Recommended for you
ASIC has commenced civil penalty proceedings in the Federal Court against superannuation trustee Diversa Trustees, regarding the First Guardian Master Fund.
The winners have been announced for the 2025 Super Fund of the Year Awards, held in Melbourne on 26 November by Money Management's sister brand Super Review.
Data and technology provider Novigi has acquired Iress’ superannuation consulting and managed services business from Apex Group.
AMP is to launch a digital advice service to provide retirement advice to members of its AMP Super Fund, in partnership with Bravura Solutions.
