Time poor planners outsource communication

Time poor financial planners are increasingly looking to improve their client relationships by outsourcing their client communications, according to niche marketing agency Advant Group.

Speaking at a financial planning day forum, Iress Wealth Management Solutions general manager Andrew Walsh highlighted the advances that have made the delivery of personalised content via XPLAN a simple exercise.

“The benefit of using XPLAN is that client communications can be highly tailored for each client. Retirees can receive different articles to wealth accumulators due to the client information contained in XPLAN,” he said.

“This engages the client with relevant information at a level not previously possible.”

Advant announced that advisers using the XPLAN platform would also receive their own branded and customised client communications, including newsletters, market updates and snapshots.

Advant chief executive officer Lisa Constantine said advisers moving to Advant will now be able to regularly offer consistent and professionally delivered client communication material that was once too time consuming for financial planning firms to take advantage of.

“Specialising in client communications is a distinct competitive advantage and provides advisers with the confidence to outsource the whole process to us,” Constantine said.

“In our last campaign, advisers were extremely pleased to learn that over 52 per cent of their e-newsletters were opened by their clients.”

According to Constantine, this rate is 22 per cent higher than the industry average.