With the Selfwealth acquisition under its belt, Syfe has shared how it is investing in a hybrid financial advice model to target mass affluent Australians.
The Singapore-headquartered investment platform has raised US$53 million ($81.5 million) to propel its growth in the Australian market, with the majority of this capital set to scale up the recently acquired Selfwealth.
It was announced last month that Syfe had purchased the Australian wealth brokerage for $63 million on 7 May 2025. This subsequently led to Selfwealth being delisted from the ASX and rebranded to Selfwealth by Syfe.
The latest US$53 million funding brings total capital raised in the round to US$80 million ($123 million), with total funding to date reaching US$130 million ($199 million).
According to Syfe, the funds will be harnessed to bolster Selfwealth’s growth and unlock long-term value in Australia’s underserved mass affluent wealth market. This will be seen through platform enhancements, new product development, strategic local hiring, and a hybrid advisory model to support end-customers and financial advisers.
With some 12 million Australians holding over $100,000 in investable assets and just one in 10 receiving advice, the firm said this model will be critical in addressing the advice gap.
“Selfwealth by Syfe was built to support the millions of Australians who sit between DIY platforms and expensive private advice, and who are currently underserved,” explained Dhruv Arora, Syfe’s founder and chief executive.
“This funding enables us to bring better products to market faster, make strategic local hires, and scale our offering to deliver real impact for everyday investors.”
Since the acquisition last month, Syfe confirmed it has already begun rolling out a new product roadmap alongside user experience upgrades.
Arora continued: “Australia is a core growth market for us. This is a long-term play and we are here to build. Our mission is to empower more Australians to be in control of their wealth and future, and this raise will help us deliver on that promise.”
Syfe manages more than US$10 billion ($15.4 billion) in assets across its platforms and services nearly 500,000 customers throughout the Asia-Pacific region – namely Singapore, Hong Kong, and Australia.
Selfwealth, which was launched in 2013, offers online equity trading and a financial adviser platform to help advisers manage client portfolios and self-managed superannuation fund (SMSF) investing.
Commenting on the proposed Syfe acquisition prior to its completion, the platform said it may be unable to increase its scale on its own if the deal was rejected by shareholders.
“Scale is increasingly important in the online equity trading market for a range of reasons. Selfwealth is relatively small in both capital base and customer footprint, and there is no certainty that Selfwealth will be able to increase its scale as an independent company or maintain profitability,” it said in April.
