Online functionality more important than ever
Financial advisers consider online functionality more important than ever when rating employer superannuation offerings, new research commissioned by ING Australiahas revealed.
The survey of 156 advisers nationwide found advisers considered online functionality the sixth most important factor when judging employment superannuation options, up from the 21st most important factor just one year ago.
Administration, efficiency, processing functions and BDM knowledge remained the top four considerations.
Further evidence of advisers’ increased support for online functionality came in them ranking employer super’s website and online support functions as the 13th most important factor, up from 25th a year ago.
ING Australia head of product and marketing, employer super, Mark Pankhurst described the results as “strong confirmation of the power of an online presence in the employer super world”.
“Increasingly, employers, advisers and members see the benefits of online functionality,” he said.
“For the employer, it’s about simplification of transactions and administration processes. For the advisers, it provides a compelling package when promoting employer super and, for the members, it’s about ease of access to their account information, simple transactional functionality and readily available general super information.”
Other key findings of the research were that almost all respondents sourced new business from existing clients and other advisers and more than half said they were planning to expand their involvement in employer super in the future.
ING Australia’s Employer Super has about $11 billion in funds under management. The company’s Corporate Super and Integra Super options were both relaunched last year with several online enhancements.
Recommended for you
While M&A has ramped up nationwide, three advice heads have explored Western Australia’s emergence as a region of interest among medium-sized firms vying for growth opportunities in an increasingly competitive market.
The Australian Financial Complaints Authority has reported an 18 per cent increase in investment and advice complaints received in the financial year 2025, rebounding from the previous year’s 26 per cent dip.
EY has broken down which uses of artificial intelligence are presenting the most benefits for wealth managers as well as whether it will impact employee headcounts.
Advice licensee Sequoia Financial Group has promoted Sophie Chen as an executive director, following her work on the firm’s Asia Pacific strategy.
